America's First Wine Region

The town of Augusta, situated on the hills overlooking the Missouri River Valley about 37 miles west of Saint Louis, was founded in 1836 by Leonard Harold, one of the settlers that followed Daniel Boone to Saint Charles County. Harold laid out the town of Mount Pleasant on part of the government land he purchased in 1821. The town site was chosen for its excellent river landing. By incorporation in 1855 the town, then known as Augusta had become a prosperous agricultural community, producing mainly grain, livestock, and wine grapes. The town, a trading center, supported numerous craftsmen, merchants, hotels, and wineries.

Mount Pleasant Estates, the oldest winery in Augusta is founded.

Carles Riley, Missouri’s state entomologist (an expert on insects), saves the French wine industry. Missouri vintners sent the phylloxera-resistant rootstock, which was then grafted to French vine cuttings. Missouri roots; French grapes. Picture of statue located in Montepellier, France in honor of the Missouri vintners for saving their vines.

Augusta’s role as a river port ended in 1872 when a flood shifted the channel of the Missouri River

Prohibition in the United States and the nationwide constitutional ban on the production, importation, transportation, and sale of alcoholic beverages from 1920 to 1933 shuts down nearly all Missouri production of wine, once the 2nd largest producer in the nation

Town is revitalized as tourists start to explore Missouri wine country and additional wineries open such as Montelle Winery.

The Augusta AVA (American Viticultural Area) is established and recognized by the Federal Government, making it the first recognized wine region in America.

Jerri & David Hoffmann, nearby Washington Missouri natives announce their plans to invest $100 million into Augusta, making it an international wine destination.